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Thursday, November 18, 2010

Brazilians Vote for Continuity

The Brazilians have voted for their first female president, Dilma Rousseff. By voting for Lula’s successor, the nation has made a bid for continuity, which is good news for the middle classes and for investment in Brazil.

In the recent second round of presidential elections, Dilma took 55.5% of the votes against the 45.5% of her rival, Jose Serra. Although Dilma is more of a back-office politician, her management skills and reputation for hard work led Lula to choose her as his candidate to continue his legacy.

And this legacy is an extraordinary one. Brazil is currently enjoying a booming economy, jobs are being created at an unprecedented rate, and the gap between the poor and the rich has never been narrower. For Helen Joyce, The Economist’s correspondent in Brazil, “Brazilians are feeling really good right now so people are voting for continuity”.

This continuity includes progression on the eradication of poverty, which Dilma has pledged as one of her priorities when she takes office as Brazil’s next president in the New Year. Dilma plans to build on measures already in place such as the social housing programme, Minha Casa Minha Vida and the countrywide education schemes.

Continuity also means more job creation and wage increases, the tandem behind the burgeoning middle classes in Brazil. The Brazilian middle classes are among the fastest growing in the world and their increased purchasing power offers huge potential for investment in real estate, education and insurance, for example.

Dilma will also continue Lula’s endeavour to reduce regional differences in Brazil. During the last eight years, Lula’s government has worked hard to develop the north of Brazil to bring prosperity to the region. Although there is still work to do to bring the northern half of Brazil to the same level as the southern half, the results of the large-scale investment in north Brazil are obvious.

To fulfil the nationwide wish for continuity, Dilma will maintain Lula’s highly-successful economic policies, which have led to the abundance of opportunities for investment in Brazil. In the key areas of economy and finance, Dilma is expected to choose cabinet ministers who will carry on Lula’s policies over the next four years.

It will not all be plain sailing for Dilma. The Brazilian economy has several structure problems such as excessively complex taxation rules and rigid employment legislation, and these problems need addressing. However, while Dilma is unlikely to enjoy the same level of popularity as Lula (83% currently), Brazil’s strong foundations will comfortably ensure she is able to continue along the route to further economic prosperity for all Brazilians.

At Obelisk International, we welcome the Brazilians’ vote for continuity. Never before have opportunities for investment in Brazil been so good and like the Brazilians, we are sure Dilma will keep it that way.

Contact Obelisk International on 0034 952 820 319. Via email: info@obeliskinternational.com or visit our website: www.obeliskinternational.com.

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