The Right Location for Brazil Property Investment
The Brazil real estate market is expanding fast to meet the demands of the up-and-coming middle classes. While getting on the first step of the property ladder is the most important factor for low-income Brazilians, for more affluent Brazilians, location takes priority.
The old adage that the three most important things about a home are location, location and location, is a global fundamental when it comes to successful property investment. And investment in Brazil is no exception. As the country moves forward and consolidates its economic strength and stability, Brazil’s middle classes are looking for homes in the very best locations.
This is particularly true of Brazil’s upper middle classes, denominated Class A/B and whose monthly earnings range from R$4,902 upwards (around €2,100). Although Brazil’s Class A/B runs to just 10% of the population, their purchasing power amounts to almost half the country’s total (44.1%) and represents big money in a country where consumer spending is expected to reach R$2.2 trillion this year.
Class A/B is Brazil’s fastest-growing class and as they move up the social ladder, they have increasingly higher aspirations. Owning a bigger and better home is one of them and a top priority is the home’s location.
When looking for the ideal location, upper middle class Brazilians want areas with good amenities. Shopping centres and supermarkets form an essential part of these amenities. Shopping centres have sprung up countrywide over the last few years as Brazil’s household expenditure booms. For the upper middle class, high-end shopping malls are popular and the Brazilian retail icon, Iguatemi, is a particular favourite. A synonym of luxury shopping, Iguatemi has numerous shopping centres throughout Brazil and several new projects in the pipeline.
Tired of stressful inner city life, upper middle class Brazilians are keen to move out to the suburbs. As a result, many outlying areas of large cities are undergoing expansion to meet this demand. These up-and-coming areas offer an escape from the busy city centres but are near enough to ensure easy commuting. And this isn’t just the case with Brazil’s biggest cities such as Rio de Janeiro and São Paulo; Obelisk market research has pinpointed suburbs outside Natal in north east Brazil as these up-and-coming areas.
Good transport links are obviously fundamental and conscious of this; the Brazilian authorities are making big investment in transport infrastructure. There’s also the investment in Brazil’s forthcoming sporting events so many cities will be home to new train and metro lines, and better road communications. For example, highways are being converted into dual-carriageways to allow quicker commutes – the BR-101 in Natal is a case in point.
Like their counterparts the world over, the Brazilian middle classes want to keep up with their neighbours. For Class A/B, this means quality properties with high-end facilities in the right locations. As a result, new developments are springing up outside Brazil’s large cities. And now you can tell a prestigious area by the number of large Brazil real estate companies building there. Sales figures are also a good indication and the best developments are selling out within months.
Like the Brazilian middle classes, the investor in property in Brazil is also interested in location. Obelisk believes that if you choose an investment in a location bringing together the right ingredients to make it undeniably attractive to the middle class Brazilian buyer, the investment will be a guaranteed success. As with buying property everywhere, an investment in Brazil has to tick all the location boxes.
Contact Obelisk International on 0034 952 820 319. Via email: info@obeliskinternational.com or visit our website: www.obeliskinternational.com.
The old adage that the three most important things about a home are location, location and location, is a global fundamental when it comes to successful property investment. And investment in Brazil is no exception. As the country moves forward and consolidates its economic strength and stability, Brazil’s middle classes are looking for homes in the very best locations.
This is particularly true of Brazil’s upper middle classes, denominated Class A/B and whose monthly earnings range from R$4,902 upwards (around €2,100). Although Brazil’s Class A/B runs to just 10% of the population, their purchasing power amounts to almost half the country’s total (44.1%) and represents big money in a country where consumer spending is expected to reach R$2.2 trillion this year.
Class A/B is Brazil’s fastest-growing class and as they move up the social ladder, they have increasingly higher aspirations. Owning a bigger and better home is one of them and a top priority is the home’s location.
When looking for the ideal location, upper middle class Brazilians want areas with good amenities. Shopping centres and supermarkets form an essential part of these amenities. Shopping centres have sprung up countrywide over the last few years as Brazil’s household expenditure booms. For the upper middle class, high-end shopping malls are popular and the Brazilian retail icon, Iguatemi, is a particular favourite. A synonym of luxury shopping, Iguatemi has numerous shopping centres throughout Brazil and several new projects in the pipeline.
Tired of stressful inner city life, upper middle class Brazilians are keen to move out to the suburbs. As a result, many outlying areas of large cities are undergoing expansion to meet this demand. These up-and-coming areas offer an escape from the busy city centres but are near enough to ensure easy commuting. And this isn’t just the case with Brazil’s biggest cities such as Rio de Janeiro and São Paulo; Obelisk market research has pinpointed suburbs outside Natal in north east Brazil as these up-and-coming areas.
Good transport links are obviously fundamental and conscious of this; the Brazilian authorities are making big investment in transport infrastructure. There’s also the investment in Brazil’s forthcoming sporting events so many cities will be home to new train and metro lines, and better road communications. For example, highways are being converted into dual-carriageways to allow quicker commutes – the BR-101 in Natal is a case in point.
Like their counterparts the world over, the Brazilian middle classes want to keep up with their neighbours. For Class A/B, this means quality properties with high-end facilities in the right locations. As a result, new developments are springing up outside Brazil’s large cities. And now you can tell a prestigious area by the number of large Brazil real estate companies building there. Sales figures are also a good indication and the best developments are selling out within months.
Like the Brazilian middle classes, the investor in property in Brazil is also interested in location. Obelisk believes that if you choose an investment in a location bringing together the right ingredients to make it undeniably attractive to the middle class Brazilian buyer, the investment will be a guaranteed success. As with buying property everywhere, an investment in Brazil has to tick all the location boxes.
Contact Obelisk International on 0034 952 820 319. Via email: info@obeliskinternational.com or visit our website: www.obeliskinternational.com.
Labels: Brazil, Brazil property investment, Brazilian middle classes, Brazilian real estate, investment in Brazil, middle classes in Brazil
posted by Alison Kane at 5:27 pm
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