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Tuesday, July 12, 2011

UK Push on Brazilian Investment | Obelisk International News

The recent visit by British Deputy Prime Minister Nick Clegg to Brazil underlines the growing importance of UK investments in Brazil. Mr Clegg wants British exports to Brazil to double by 2015.

In his first official visit to the country, Mr Clegg spoke of Brazil as a “natural partner” for the UK and emphasised the many Brazilian investment opportunities open to British companies. “As Brazil is set to become the fifth largest economy in the world, UK companies should seize on every opportunity to prosper in Brazil,” he said.

UK exports currently run to £2.1 billion a year and the government is keen for British investment in Brazil to reach £4 billion over the next four years. During the visit, deals worth £2.5 billion were announced and further Brazilian investment opportunities earmarked, moves that were welcomed by foreign companies already in Brazil such as Obelisk International, who have four Minha Casa Minha Vida projects in the Rio Grande do Norte region.

British Companies Waking Up to Brazil

Investments by British companies have up to now been slow and other European countries have made considerably more Brazilian investments. Former UK Consul General in Sao Paulo, Martin Raven claims that “British business has taken a long time to take Brazil seriously”.

In a BBC article, Mr Raven states that Germany, France and Italy are much further ahead and have established a solid presence in Brazil. Danone, Parmalat and Siemens, for example, are now household names and Sao Paulo has more German companies than any one city in Germany.

However, Mr Raven says this attitude is changing and he has noticed that “British companies are waking up to Brazil” and the massive investment opportunities available there. He believes British companies have numerous fields to explore when investing in Brazil and he calls for further efforts from the British government to promote these.

Windows of Opportunity

While he recognises that investing in Brazil is not easy, Mr Raven cites several successful Brazilian investment ventures by British companies including Lloyds of London in reinsurance and Experian in the field of credit. Credit has experienced huge expansion recently on the back of the rise in loans for retail goods and mortgages for Brazilian real estate.

Mr Raven believes that UK-Brazil cooperation should go beyond trade because the two countries have a great deal in common. He would like to see a British-Brazilian partnership on many issues including development and climate change. For his part, Mr Clegg also stressed the common ties of democracy and human rights between the UK and Brazil.

In common with many observers, Obelisk International believes that British interest in Brazilian investments has been slow to arrive given the potential for success. Like Mr Raven, Obelisk International is also aware of the pitfalls in Brazil for foreign investors without local knowledge but share his opinion that investment in Brazil “will pay off”.

Contact Obelisk International on 0034 952 820 319. Via email: info@obeliskinternational.com or visit our website: www.obeliskinternational.com.
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