Multinationals Choose Brazilian Investment | Obelisk International
When it comes to consumers and sales, the biggest multinationals are unanimous that investment in Brazil is their best bet. As Brazil gains international presence, more and more of the world’s largest companies are choosing Brazilian investments.
This week’s edition of the economic magazine Dinheiro, includes an in-depth article examining why multinationals are so keen on investment in Brazil. Entitled “The Paradise for Multinationals”, the article offers a long list of global giants who have seen spectacular advances in Brazilian sales since last year.
And the article makes impressive reading. Sales made by the Brazilian subsidiary of Whirlpool Latin America last year have made it the second largest operating company in the world, behind just the US. Whirlpool Latin America’s President, Jose Drummond expects an even better performance this year and forecasts Brazil will occupy third place in the sales of electrical appliances worldwide, ahead of Japan.
Brazil’s Top Ranking Multinationals
Like Whirlpool, Brazilian investment has brought huge dividends to the food giant, Nestle. Sales by their subsidiary in Brazil last year made it the second largest operation in the group. For Unilever, Brazil is also the second largest market.
For some multinationals, sales and investments in Brazil mean the Brazilian market has become their largest. This is the case of Avon, Santander and Bunge, the US agribusiness multinational.
Other movers and shakers on the Brazilian investments stage are Volkswagen who sold more cars in Brazil than in Germany in 2010 and Nivea whose sales in Brazil this year will exceed those in France and Italy. In the telecommunications sector, the Spanish Telefonica now has a Brazilian client base of over 76 million customers.
Record Foreign Direct Investment
Brazil saw record levels of foreign direct investment in 2010 when US$48.4 billion entered the country. Analysts expect this to increase by over 34% this year when foreign funds for investment in Brazil should total US$65 billion.
The reasons for Brazil’s popularity are obvious. Not only is the Brazilian economy performing well, but employment and wages are rising meaning that thousands more Brazilians join the middle classes every year. And these middle classes are big consumers.
“China may have over a billion inhabitants, but Brazil has 200,000 consumers,” says Ivan Zurita, President of Nestle in Brazil. These consumers have wide ranging tastes and a huge appetite for spending. Unsurprisingly, multinationals in Brazil are adapting their marketing and brands to cater specifically for this buoyant and discerning market.
For Obelisk International, Brazil with its booming economy and middle classes is an obvious destination for investment. Brazil’s huge - and growing - consumer market leads Obelisk International to believe that Brazil will continue to provide excellent potential for investment in the future for consumer goods across the board - from electrical appliances to real estate.
Contact Obelisk International on 0034 952 820 319. Via email: info@obeliskinternational.com or visit our website: www.obeliskinternational.com.
Follow us on Twitter (Obelisk International) and LinkedIn (Obelisk International).
This week’s edition of the economic magazine Dinheiro, includes an in-depth article examining why multinationals are so keen on investment in Brazil. Entitled “The Paradise for Multinationals”, the article offers a long list of global giants who have seen spectacular advances in Brazilian sales since last year.
And the article makes impressive reading. Sales made by the Brazilian subsidiary of Whirlpool Latin America last year have made it the second largest operating company in the world, behind just the US. Whirlpool Latin America’s President, Jose Drummond expects an even better performance this year and forecasts Brazil will occupy third place in the sales of electrical appliances worldwide, ahead of Japan.
Brazil’s Top Ranking Multinationals
Like Whirlpool, Brazilian investment has brought huge dividends to the food giant, Nestle. Sales by their subsidiary in Brazil last year made it the second largest operation in the group. For Unilever, Brazil is also the second largest market.
For some multinationals, sales and investments in Brazil mean the Brazilian market has become their largest. This is the case of Avon, Santander and Bunge, the US agribusiness multinational.
Other movers and shakers on the Brazilian investments stage are Volkswagen who sold more cars in Brazil than in Germany in 2010 and Nivea whose sales in Brazil this year will exceed those in France and Italy. In the telecommunications sector, the Spanish Telefonica now has a Brazilian client base of over 76 million customers.
Record Foreign Direct Investment
Brazil saw record levels of foreign direct investment in 2010 when US$48.4 billion entered the country. Analysts expect this to increase by over 34% this year when foreign funds for investment in Brazil should total US$65 billion.
The reasons for Brazil’s popularity are obvious. Not only is the Brazilian economy performing well, but employment and wages are rising meaning that thousands more Brazilians join the middle classes every year. And these middle classes are big consumers.
“China may have over a billion inhabitants, but Brazil has 200,000 consumers,” says Ivan Zurita, President of Nestle in Brazil. These consumers have wide ranging tastes and a huge appetite for spending. Unsurprisingly, multinationals in Brazil are adapting their marketing and brands to cater specifically for this buoyant and discerning market.
For Obelisk International, Brazil with its booming economy and middle classes is an obvious destination for investment. Brazil’s huge - and growing - consumer market leads Obelisk International to believe that Brazil will continue to provide excellent potential for investment in the future for consumer goods across the board - from electrical appliances to real estate.
Contact Obelisk International on 0034 952 820 319. Via email: info@obeliskinternational.com or visit our website: www.obeliskinternational.com.
Follow us on Twitter (Obelisk International) and LinkedIn (Obelisk International).
Labels: Brazil, Brazil property investment, Brazilian real estate, investing in Brazil, investment in Brazil, investments, MCMV, Minha Casa Minha Vida, Obelisk International, property investment
posted by Alison Kane at 4:40 pm
0 Comments:
Post a Comment
<< Home