A Sporting Boost for Property Investment
International sporting events are widely recognised as a driving force behind all kinds of investment, particularly infrastructure and property. The Olympic Games are perhaps the biggest generator of investment, but even minority sporting events such as the America’s Cup are major engines behind regeneration and regrowth in an area. It is estimated that a typical sporting event raises £500,000 a day.
In spite of the initial outlay, hosting a major international event can reap huge benefits for the host nation. For example, the most recent Olympic Games in Beijing were an important factor behind the nearly 6% increase in revenue from tourism in China, which reached US$169.5 billion. In Singapore, sporting events such as the Formula 1 Grand Prix and the Singapore Air Show (both held for the first time in the country) meant 2008 was a record year for tourism spending. The Rugby World Cup in Paris was also a substantial contributor towards the city’s excellent tourism figures last year.
The next Olympic Games in London in 2012 are expected to draw major investment to the capital as well as bring London to the forefront of international attention. Many property analysts believe that the Games will bring the additional benefit of signalling the end of the property slowdown and help kickstart the capital’s housing market. Glasgow is expected to receive similar positive publicity and investment when it hosts the Commonwealth Games in 2014.
The king of sports, football, is also responsible for drawing investment when a major football championship is held. A football tournament requires massive investment and draws millions of spectators, and an event such as the World Cup or European Football Championship has the additional advantage of bringing visitors to different parts of the country, therefore spreading investment and tourism. Next year’s World Cup in South Africa will see matches in nine different cities including Cape Town, Durban and Pretoria.
Brazil organises the World Cup four years later when a total of 14 Brazilian cities will host matches. Natal in north east Brazil is widely expected to be one of them – Abreu & Barros Arquitetura, the architects behind Obelisk Investment Property’s Brazil projects including Laguna Beach, are designing the proposed stadium.
It is not only hotels that benefit hugely from sporting events, but also property – rental accommodation is popular among visitors to events, especially tourists wanting to combine spectating with a holiday. “The benefits of owning property near the location of a major sporting event are obvious,” says James Gonzalez, Market Analyst at Obelisk Investment Property, “and these benefits often outlive the duration of the event.” James points out that once the event is over, the destination often becomes the preferred holiday choice for many tourists with clear advantages for those who have invested in the area.
For more information on overseas property investment and to find out about Obelisk's latest projects, contact Obelisk free on 0808 160 0670 (UK) or 1800 932 514 (IRE). From abroad: (+34) 952 820 319
Obelisk also produces its Absolute Guide Series which contains the most recent investment information on 30 of the world’s top emerging markets. They can be downloaded free of charge at www.absoluteguideseries.com
Email: info@obeliskinternational.com or visit our website: www.obeliskinvestmentproperty.com
In spite of the initial outlay, hosting a major international event can reap huge benefits for the host nation. For example, the most recent Olympic Games in Beijing were an important factor behind the nearly 6% increase in revenue from tourism in China, which reached US$169.5 billion. In Singapore, sporting events such as the Formula 1 Grand Prix and the Singapore Air Show (both held for the first time in the country) meant 2008 was a record year for tourism spending. The Rugby World Cup in Paris was also a substantial contributor towards the city’s excellent tourism figures last year.
The next Olympic Games in London in 2012 are expected to draw major investment to the capital as well as bring London to the forefront of international attention. Many property analysts believe that the Games will bring the additional benefit of signalling the end of the property slowdown and help kickstart the capital’s housing market. Glasgow is expected to receive similar positive publicity and investment when it hosts the Commonwealth Games in 2014.
The king of sports, football, is also responsible for drawing investment when a major football championship is held. A football tournament requires massive investment and draws millions of spectators, and an event such as the World Cup or European Football Championship has the additional advantage of bringing visitors to different parts of the country, therefore spreading investment and tourism. Next year’s World Cup in South Africa will see matches in nine different cities including Cape Town, Durban and Pretoria.
Brazil organises the World Cup four years later when a total of 14 Brazilian cities will host matches. Natal in north east Brazil is widely expected to be one of them – Abreu & Barros Arquitetura, the architects behind Obelisk Investment Property’s Brazil projects including Laguna Beach, are designing the proposed stadium.
It is not only hotels that benefit hugely from sporting events, but also property – rental accommodation is popular among visitors to events, especially tourists wanting to combine spectating with a holiday. “The benefits of owning property near the location of a major sporting event are obvious,” says James Gonzalez, Market Analyst at Obelisk Investment Property, “and these benefits often outlive the duration of the event.” James points out that once the event is over, the destination often becomes the preferred holiday choice for many tourists with clear advantages for those who have invested in the area.
For more information on overseas property investment and to find out about Obelisk's latest projects, contact Obelisk free on 0808 160 0670 (UK) or 1800 932 514 (IRE). From abroad: (+34) 952 820 319
Obelisk also produces its Absolute Guide Series which contains the most recent investment information on 30 of the world’s top emerging markets. They can be downloaded free of charge at www.absoluteguideseries.com
Email: info@obeliskinternational.com or visit our website: www.obeliskinvestmentproperty.com
Labels: Brazil, investment, olympics, property, real estate, sport
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