Increase in Online Activity Among Real Estate Investors

As the market in international real estate continues to grow, investors are exploring the capacity of the internet to give them access to the latest information and insight into their chosen market.

The role of the internet in real estate has developed since ten years ago when property listings first went online on real estate agents’ sites, giving increased accessibility to different markets around the world. As new internet tools are being devised, potential buyers can look online to find out the local news in the area of their property, and even ‘look around’ the area by taking a virtual tour.

Perhaps the development with the most impact is the growing popularity of blogs, through which interested parties can read daily news and opinion on real estate issues. It is predicted that the “gold rush” of blogging is in its early stages, and in fact it has only been in the last year that web activity among the real estate community has really taken off. Professionals and investors are increasingly referring to particular blogs regularly as a way of keeping up with market trends and speculation.

The growing popularity of online resources in the real estate community means that the available information is moving into different formats; podcasting is an audio format that has quickly picked up a following in the recent months, and real estate podcasts are proving to be a popular media for information as well. Video has also begun to appear on some sites, for example showing virtual walk-throughs of properties, although this type of technology can exclude some clients without the technology to support the format.

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